{"id":28094,"date":"2015-08-12T12:58:46","date_gmt":"2015-08-12T10:58:46","guid":{"rendered":"https:\/\/www.telelogos.com\/?p=28094"},"modified":"2023-12-04T16:14:37","modified_gmt":"2023-12-04T14:14:37","slug":"digital-signage-customized-content","status":"publish","type":"post","link":"https:\/\/www.telelogos.com\/en\/news\/digital-signage-customized-content\/","title":{"rendered":"Digital signage: customized content"},"content":{"rendered":"<div id=\"pl-28094\"  class=\"panel-layout\" ><div id=\"pg-28094-0\"  class=\"panel-grid panel-no-style\" ><div id=\"pgc-28094-0-0\"  class=\"panel-grid-cell\" ><div id=\"panel-28094-0-0-0\" class=\"so-panel widget widget_sow-editor panel-first-child panel-last-child\" data-index=\"0\" ><div\n\t\t\t\n\t\t\tclass=\"so-widget-sow-editor so-widget-sow-editor-base\"\n\t\t\t\n\t\t>\n<div class=\"siteorigin-widget-tinymce textwidget\">\n\t<h2><strong>L\u2019affichage dynamique : des contenus adapt\u00e9s<\/strong><\/h2>\n<p>Les contenus sont la cl\u00e9 de la r\u00e9ussite d\u2019un <strong><a href=\"https:\/\/www.telelogos.com\/fr\/solutions\/media4display\/\">projet d\u2019affichage dynamique et de PLV dynamique<\/a><\/strong>. Ils doivent \u00eatre adapt\u00e9s au spectateur, \u00e0 la localisation des \u00e9crans et \u00e0 l\u2019horaire de diffusion.<\/p>\n<p>\u00a0<\/p>\n<h2><strong>Comment capter et retenir l\u2019attention d\u2019un passant, d\u2019un voyageur, d\u2019un client ?\u00a0<\/strong><\/h2>\n<p><img decoding=\"async\" class=\"alignright wp-image-20899\" src=\"https:\/\/www.telelogos.com\/wp-content\/uploads\/2021\/04\/CHR_0795-300x174.jpg\" alt=\"Affichage dynamique pour capter l'attention\" width=\"450\" height=\"261\" srcset=\"https:\/\/www.telelogos.com\/wp-content\/uploads\/2021\/04\/CHR_0795-300x174.jpg 300w, https:\/\/www.telelogos.com\/wp-content\/uploads\/2021\/04\/CHR_0795-1024x595.jpg 1024w, https:\/\/www.telelogos.com\/wp-content\/uploads\/2021\/04\/CHR_0795-1536x892.jpg 1536w, https:\/\/www.telelogos.com\/wp-content\/uploads\/2021\/04\/CHR_0795-2048x1190.jpg 2048w, https:\/\/www.telelogos.com\/wp-content\/uploads\/2021\/04\/CHR_0795-195x113.jpg 195w, https:\/\/www.telelogos.com\/wp-content\/uploads\/2021\/04\/CHR_0795-596x347.jpg 596w\" sizes=\"(max-width: 450px) 100vw, 450px\" \/><\/p>\n<p>Pour de la PLV dynamique, les messages doivent \u00eatre pr\u00e9cis, efficaces et facilement compr\u00e9hensibles car le temps d\u2019exposition de celui-ci peut \u00eatre bref.<br \/>\u00a0<br \/>Il faut \u00e9viter d\u2019\u00eatre ennuyeux ou trop perturbateur. En effet, le contenu du message est capital pour la r\u00e9ussite de votre projet de PLV\u00a0 dynamique via l\u2019affichage dynamique. Il doit s\u2019inscrire dans une v\u00e9ritable strat\u00e9gie de communication et r\u00e9pondre aux diff\u00e9rents objectifs que vous avez pr\u00e9d\u00e9finis.<br \/>\u00a0<br \/>Avant d\u2019\u00e9laborer le contenu pour votre PLV dynamique, n\u2019oubliez-pas de<strong> d\u00e9finir vos besoins<\/strong> en vous posant les bonnes questions, comme par exemple\u00a0:<\/p>\n<ul>\n<li>Quel est mon objectif ? Informer, vendre, conseiller, orienter, distraire ?<\/li>\n<li>Sur quels supports de diffusion\u00a0?\u00a0Borne, \u00e9cran\u00a0(quelle taille), vid\u00e9o projecteur\u00a0?<\/li>\n<li>O\u00f9 sont situ\u00e9s mes \u00e9crans\u00a0? Dans le hall d\u2019attente, les lieux de passages ou l\u2019espace de vente\u00a0? Quels sont les profils de mes spectateurs\u00a0? Plut\u00f4t masculin, f\u00e9minin, tranche d\u2019\u00e2ge\u00a0? Quel message en fonction de quel horaire\u00a0?<\/li>\n<\/ul>\n<p>\u00a0<\/p>\n<p>Apr\u00e8s avoir identifi\u00e9 vos besoins, vous devez adapter le contenu de vos messages en fonction de votre contexte. Quelques conseils pour vous aider \u00e0 <strong>mieux d\u00e9finir vos contenus pour vos PLV dynamiques<\/strong> :<\/p>\n<h3><strong><img decoding=\"async\" class=\"alignright wp-image-20538\" src=\"https:\/\/www.telelogos.com\/wp-content\/uploads\/2021\/04\/Media4Display-300x235.jpg\" alt=\"Affichage dynamique sur les lieux de passage\" width=\"500\" height=\"391\" srcset=\"https:\/\/www.telelogos.com\/wp-content\/uploads\/2021\/04\/Media4Display-300x235.jpg 300w, https:\/\/www.telelogos.com\/wp-content\/uploads\/2021\/04\/Media4Display-1024x801.jpg 1024w, https:\/\/www.telelogos.com\/wp-content\/uploads\/2021\/04\/Media4Display-1536x1202.jpg 1536w, https:\/\/www.telelogos.com\/wp-content\/uploads\/2021\/04\/Media4Display-2048x1603.jpg 2048w, https:\/\/www.telelogos.com\/wp-content\/uploads\/2021\/04\/Media4Display-195x153.jpg 195w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/>Pour les\u00a0lieux de passage\u00a0\u00ab\u00a0HIGH Impact\u00a0\u00bb<\/strong><\/h3>\n<ul>\n<li>Privil\u00e9gier des images fortes, quelques mots cl\u00e9s. \u00c9viter les phrases.<\/li>\n<li>Le message doit \u00eatre clair, simple et compr\u00e9hensible.<\/li>\n<li>Dur\u00e9e du message\u00a0: quelques secondes (10 \u00e0 20\u2019\u2019)<\/li>\n<li>\u00c9viter le son car l\u2019environnement peut \u00eatre bruyant ou alors choisir un son bref pour attirer l\u2019attention<\/li>\n<\/ul>\n<p>Pour attirer l\u2019attention, pensez au mode \u00ab plein \u00e9cran \u00bb, un message rythm\u00e9 avec des animations. Attention, \u00e9vitez le multi-zones car vous risquez de \u00ab noyer \u00bb l\u2019attention des destinataires de votre message de PLV dynamique.<\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<h3><strong>La PLV dynamique pour les espaces d\u2019attente<\/strong><\/h3>\n<ul>\n<li>Privil\u00e9gier du <strong>contenu dynamique<\/strong> pour diminuer le sentiment d\u2019attente<\/li>\n<li>La dur\u00e9e de la boucle est \u00e0 d\u00e9terminer en fonction du temps d\u2019attente<\/li>\n<li>Ne pas h\u00e9siter \u00e0 varier les contenus, avec des incrustations temps r\u00e9el (m\u00e9t\u00e9o, trafic, news\u2026)<\/li>\n<li>Le son renforce le pouvoir d\u2019attraction et de distraction<\/li>\n<\/ul>\n<p>\u00a0<\/p>\n<h3><strong>A retenir pour la dur\u00e9e d\u2019affichage d\u2019un m\u00e9dia via PLV dynamique:<\/strong><\/h3>\n<ul>\n<li>10 \u00e0 30\u2019\u2019 pour des films commerciaux et promotionnels<\/li>\n<li>20 \u00e0 45\u2019\u2019 pour des films institutionnels<\/li>\n<li>20 \u00e0 60\u2019\u2019 pour des films \u00ab\u00a0techniques\u00a0\u00bb<\/li>\n<\/ul>\n<p>\u00a0<\/p>\n<p><img decoding=\"async\" class=\"alignright wp-image-20908\" src=\"https:\/\/www.telelogos.com\/wp-content\/uploads\/2021\/04\/20171023_122217-300x174.jpg\" alt=\"Affichage dynamique pour les espaces de vente\" width=\"500\" height=\"290\" srcset=\"https:\/\/www.telelogos.com\/wp-content\/uploads\/2021\/04\/20171023_122217-300x174.jpg 300w, https:\/\/www.telelogos.com\/wp-content\/uploads\/2021\/04\/20171023_122217-195x113.jpg 195w, https:\/\/www.telelogos.com\/wp-content\/uploads\/2021\/04\/20171023_122217-596x347.jpg 596w, https:\/\/www.telelogos.com\/wp-content\/uploads\/2021\/04\/20171023_122217.jpg 1000w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><strong style=\"color: #24367b; font-family: avenir, sans-serif; font-size: 1.5em;\">Pour les espaces de vente<\/strong><\/p>\n<ul>\n<li>Vitrines : choisir des <strong>vid\u00e9os courtes<\/strong> pour inviter le client \u00e0 entrer<\/li>\n<li>Int\u00e9rieur\u00a0: ne pas h\u00e9siter \u00e0 diversifier les contenus \u00e0 l\u2019int\u00e9rieur du magasin ( par rayon, etc.)<\/li>\n<li>Pour les <strong>contenus localis\u00e9s<\/strong> en rayon de type\u00a0\u00ab\u00a0information produit\u00a0\u00bb\u00a0: privil\u00e9gier la r\u00e9activit\u00e9 en magasin avec des mod\u00e8les pr\u00eat-\u00e0-l\u2019emploi afin que les vendeurs puissent piloter eux-m\u00eames une promotion en temps r\u00e9el.<\/li>\n<li>Le son pourra avoir un impact sur ce type de message.<\/li>\n<li>Bornes interactives : pr\u00e9voir un contenu adapt\u00e9 au dispositif d\u2019affichage.<\/li>\n<\/ul>\n<p>\u00a0<\/p>\n<p>En r\u00e9sum\u00e9,<strong> les contenus sont la cl\u00e9 de la r\u00e9ussite d\u2019un projet de PLV dynamique et d\u2019affichage dynamique. <\/strong>Ils doivent \u00eatre adapt\u00e9s au destinataire des messages, \u00e0 la localisation des \u00e9crans et \u00e0 l\u2019horaire de diffusion.<\/p>\n<p>Avec nos partenaires, nous vous proposons de d\u00e9velopper ensemble des contenus pertinents et de pr\u00e9parer \u00e0 vos c\u00f4t\u00e9s le <strong><a href=\"https:\/\/www.telelogos.com\/fr\/solutions\/media4display\/\">d\u00e9ploiement de vos campagnes de communication via la PLV dynamique.<\/a><\/strong><\/p>\n<\/div>\n<\/div><\/div><\/div><\/div><div id=\"pg-28094-1\"  class=\"panel-grid panel-has-style\" ><div id=\"demo_media4display\" class=\"panel-row-style panel-row-style-for-28094-1\" ><div id=\"pgc-28094-1-0\"  class=\"panel-grid-cell\" ><div id=\"panel-28094-1-0-0\" class=\"widget_text so-panel widget widget_custom_html panel-first-child panel-last-child\" data-index=\"1\" ><div class=\"textwidget custom-html-widget\"><div class=\"so-iframe-wrapper <?php if (!wp_is_mobile()) { echo 'no-padding'; } ?>\">\n<iframe src=\"https:\/\/business.telelogos.com\/form-actu-fr\">height=\"825px\" width=\"1200px\"style=\"border:0px #ffffff none;\" <\/iframe>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>L\u2019affichage dynamique : des contenus adapt\u00e9sLes contenus sont la cl\u00e9 de la r\u00e9ussite d\u2019un projet d\u2019affichage dynamique et de PLV dynamique. Ils doivent \u00eatre adapt\u00e9s au spectateur, \u00e0 la [&hellip;]<\/p>\n","protected":false},"author":14,"featured_media":23329,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[466,301],"tags":[433],"class_list":["post-28094","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-signage","category-news","tag-digital-signage"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Digital signage: customized content - Telelogos<\/title>\n<meta name=\"description\" content=\"Content is key to the success of any digital signage project. It must be tailored to the viewer, the location of screens and the time at which the message is to be broadcast.\" \/>\n<meta name=\"robots\" content=\"noindex, nofollow\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Marine Landr\u00e9\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.telelogos.com\\\/en\\\/news\\\/digital-signage-customized-content\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.telelogos.com\\\/en\\\/news\\\/digital-signage-customized-content\\\/\"},\"author\":{\"name\":\"Marine Landr\u00e9\",\"@id\":\"https:\\\/\\\/www.telelogos.com\\\/en\\\/#\\\/schema\\\/person\\\/49cf882239b5273344eb207255162ddb\"},\"headline\":\"Digital signage: customized content\",\"datePublished\":\"2015-08-12T10:58:46+00:00\",\"dateModified\":\"2023-12-04T14:14:37+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.telelogos.com\\\/en\\\/news\\\/digital-signage-customized-content\\\/\"},\"wordCount\":496,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.telelogos.com\\\/en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.telelogos.com\\\/en\\\/news\\\/digital-signage-customized-content\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.telelogos.com\\\/wp-content\\\/uploads\\\/2021\\\/04\\\/Ecrans-en-vitrine.jpg\",\"keywords\":[\"Digital signage\"],\"articleSection\":[\"Digital Signage\",\"News\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.telelogos.com\\\/en\\\/news\\\/digital-signage-customized-content\\\/\",\"url\":\"https:\\\/\\\/www.telelogos.com\\\/en\\\/news\\\/digital-signage-customized-content\\\/\",\"name\":\"Digital signage: customized content - Telelogos\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.telelogos.com\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.telelogos.com\\\/en\\\/news\\\/digital-signage-customized-content\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.telelogos.com\\\/en\\\/news\\\/digital-signage-customized-content\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.telelogos.com\\\/wp-content\\\/uploads\\\/2021\\\/04\\\/Ecrans-en-vitrine.jpg\",\"datePublished\":\"2015-08-12T10:58:46+00:00\",\"dateModified\":\"2023-12-04T14:14:37+00:00\",\"description\":\"Content is key to the success of any digital signage project. 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