{"id":38680,"date":"2023-01-30T13:04:53","date_gmt":"2023-01-30T11:04:53","guid":{"rendered":"https:\/\/www.telelogos.com\/news\/7-conseils-pour-optimiser-votre-communication-interne\/"},"modified":"2023-12-04T16:14:05","modified_gmt":"2023-12-04T14:14:05","slug":"7-tips-to-optimize-your-internal-communication","status":"publish","type":"post","link":"https:\/\/www.telelogos.com\/en\/news\/7-tips-to-optimize-your-internal-communication\/","title":{"rendered":"7 tips to optimize your internal communication"},"content":{"rendered":"<div id=\"pl-38680\"  class=\"panel-layout\" ><div id=\"pg-38680-0\"  class=\"panel-grid panel-no-style\" ><div id=\"pgc-38680-0-0\"  class=\"panel-grid-cell\" ><div id=\"panel-38680-0-0-0\" class=\"so-panel widget widget_sow-editor panel-first-child panel-last-child\" data-index=\"0\" ><div\n\t\t\t\n\t\t\tclass=\"so-widget-sow-editor so-widget-sow-editor-base\"\n\t\t\t\n\t\t>\n<div class=\"siteorigin-widget-tinymce textwidget\">\n\t<p><img decoding=\"async\" class=\"alignnone size-full wp-image-35261\" src=\"https:\/\/www.telelogos.com\/wp-content\/uploads\/2022\/12\/Banniere-article-7-conseils-communicarion-interne.png\" alt=\"7 conseils pour votre communication interne\" width=\"2559\" height=\"853\" srcset=\"https:\/\/www.telelogos.com\/wp-content\/uploads\/2022\/12\/Banniere-article-7-conseils-communicarion-interne.png 2559w, https:\/\/www.telelogos.com\/wp-content\/uploads\/2022\/12\/Banniere-article-7-conseils-communicarion-interne-300x100.png 300w, https:\/\/www.telelogos.com\/wp-content\/uploads\/2022\/12\/Banniere-article-7-conseils-communicarion-interne-1024x341.png 1024w, https:\/\/www.telelogos.com\/wp-content\/uploads\/2022\/12\/Banniere-article-7-conseils-communicarion-interne-1536x512.png 1536w, https:\/\/www.telelogos.com\/wp-content\/uploads\/2022\/12\/Banniere-article-7-conseils-communicarion-interne-2048x683.png 2048w, https:\/\/www.telelogos.com\/wp-content\/uploads\/2022\/12\/Banniere-article-7-conseils-communicarion-interne-195x65.png 195w\" sizes=\"(max-width: 2559px) 100vw, 2559px\" \/><\/p>\n<p>Do you need to communicate with your staff? If you agree with us that internal communication is crucial, here are 7 tips to help you dust off your internal communication, and to make it more relevant and effective.<\/p>\n<p>&nbsp;<\/p>\n<p>Before getting to the heart of the matter, here are the three types of internal communication that a company must deal with:<\/p>\n<ul>\n<li><strong>Operational communication\u2009<\/strong>\u2013\u2009that which concerns operational matters affecting your company, including welcoming new arrivals, HR announcements or business policies, etc.<\/li>\n<li><strong>Interpersonal communication<\/strong>\u2009\u2013\u2009this form of communication is the most difficult to master but can nevertheless significantly influence the operation of your company. This includes office rumors, information shared between employees during coffee breaks, or quite simply discussions between all the employees within the company.<\/li>\n<li><strong>Motivational communication<\/strong>\u2009\u2013\u2009this form of communication is often overlooked but is essential for the health of your company because it helps to create team cohesion and establish your corporate culture. You should therefore be prepared to congratulate, encourage and share information with your teams.<\/li>\n<\/ul>\n<p>Although the company has few means at its disposal when it comes to influencing interpersonal communication, the following 7 tips are intended to help you make your operational and motivational communication more effective, thereby reducing the importance of the former.<\/p>\n<\/div>\n<\/div><\/div><\/div><\/div><div id=\"pg-38680-1\"  class=\"panel-grid panel-no-style\" ><div id=\"pgc-38680-1-0\"  class=\"panel-grid-cell\" ><div id=\"panel-38680-1-0-0\" class=\"so-panel widget widget_sow-editor panel-first-child panel-last-child\" data-index=\"1\" ><div\n\t\t\t\n\t\t\tclass=\"so-widget-sow-editor so-widget-sow-editor-base\"\n\t\t\t\n\t\t>\n<div class=\"siteorigin-widget-tinymce textwidget\">\n\t<h2>1. Set rules and stick to them<\/h2>\n<p>&nbsp;<\/p>\n<p>When companies do not have the human resources required to manage internal communication, it can be managed erratically. However, it is important to establish a proper communication plan. It will be necessary to identify the topics to be covered and the tone of the messages, \u2026 but also their frequency. All of<strong> these points may vary depending on the intended target audiences for the communication in question<\/strong>. As is the case with your external communication, <strong>the message will be different depending on the target audiences<\/strong>. The message will also differ depending on the department issuing it... in this case the communication department or the human resources or IT departments.<\/p>\n<p>&nbsp;<\/p>\n<p>It is therefore necessary to put in place <strong>clear practices for all departments that communicate internally<\/strong>. The use of a graphic charter, with the introduction of templates for example, will allow you create a visual communication aid recognizable by all.<\/p>\n<\/div>\n<\/div><\/div><\/div><div id=\"pgc-38680-1-1\"  class=\"panel-grid-cell\" ><div id=\"panel-38680-1-1-0\" class=\"so-panel widget widget_sow-editor panel-first-child panel-last-child\" data-index=\"2\" ><div\n\t\t\t\n\t\t\tclass=\"so-widget-sow-editor so-widget-sow-editor-base\"\n\t\t\t\n\t\t>\n<div class=\"siteorigin-widget-tinymce textwidget\">\n\t<p><img decoding=\"async\" class=\"wp-image-35308 aligncenter\" src=\"https:\/\/www.telelogos.com\/wp-content\/uploads\/2022\/12\/Dynamiser-votre-communication-iinterne-channels-1024x964.png\" alt=\"Dynamiser votre communication interne\" width=\"450\" height=\"424\" srcset=\"https:\/\/www.telelogos.com\/wp-content\/uploads\/2022\/12\/Dynamiser-votre-communication-iinterne-channels-1024x964.png 1024w, https:\/\/www.telelogos.com\/wp-content\/uploads\/2022\/12\/Dynamiser-votre-communication-iinterne-channels-300x282.png 300w, https:\/\/www.telelogos.com\/wp-content\/uploads\/2022\/12\/Dynamiser-votre-communication-iinterne-channels-1536x1446.png 1536w, https:\/\/www.telelogos.com\/wp-content\/uploads\/2022\/12\/Dynamiser-votre-communication-iinterne-channels-195x184.png 195w, https:\/\/www.telelogos.com\/wp-content\/uploads\/2022\/12\/Dynamiser-votre-communication-iinterne-channels.png 1808w\" sizes=\"(max-width: 450px) 100vw, 450px\" \/><\/p>\n<\/div>\n<\/div><\/div><\/div><\/div><div id=\"pg-38680-2\"  class=\"panel-grid panel-no-style\" ><div id=\"pgc-38680-2-0\"  class=\"panel-grid-cell\" ><div id=\"panel-38680-2-0-0\" class=\"so-panel widget widget_sow-editor panel-first-child panel-last-child\" data-index=\"3\" ><div\n\t\t\t\n\t\t\tclass=\"so-widget-sow-editor so-widget-sow-editor-base\"\n\t\t\t\n\t\t>\n<div class=\"siteorigin-widget-tinymce textwidget\">\n\t<h2>2. Make your messages relevant to your employees<\/h2>\n<p>Although it may seem obvious, are you sure that your internal communication is of interest to your employees? Internal communication is often limited to corporate information, i.e.the latest quarterly newsletter or regulatory information.<\/p>\n<\/div>\n<\/div><\/div><\/div><\/div><div id=\"pg-38680-3\"  class=\"panel-grid panel-no-style\" ><div id=\"pgc-38680-3-0\"  class=\"panel-grid-cell\" ><div id=\"panel-38680-3-0-0\" class=\"so-panel widget widget_sow-editor panel-first-child panel-last-child\" data-index=\"4\" ><div\n\t\t\t\n\t\t\tclass=\"so-widget-sow-editor so-widget-sow-editor-base\"\n\t\t\t\n\t\t>\n<div class=\"siteorigin-widget-tinymce textwidget\">\n\t<p><img decoding=\"async\" class=\"alignnone size-full wp-image-35323\" src=\"https:\/\/www.telelogos.com\/wp-content\/uploads\/2022\/12\/Simplifiez_avec_transparance.png\" alt=\"Simplifier sa communication interne\" width=\"646\" height=\"265\" srcset=\"https:\/\/www.telelogos.com\/wp-content\/uploads\/2022\/12\/Simplifiez_avec_transparance.png 646w, https:\/\/www.telelogos.com\/wp-content\/uploads\/2022\/12\/Simplifiez_avec_transparance-300x123.png 300w, https:\/\/www.telelogos.com\/wp-content\/uploads\/2022\/12\/Simplifiez_avec_transparance-195x80.png 195w\" sizes=\"(max-width: 646px) 100vw, 646px\" \/><\/p>\n<\/div>\n<\/div><\/div><\/div><div id=\"pgc-38680-3-1\"  class=\"panel-grid-cell\" ><div id=\"panel-38680-3-1-0\" class=\"so-panel widget widget_sow-editor panel-first-child panel-last-child\" data-index=\"5\" ><div\n\t\t\t\n\t\t\tclass=\"so-widget-sow-editor so-widget-sow-editor-base\"\n\t\t\t\n\t\t>\n<div class=\"siteorigin-widget-tinymce textwidget\">\n\t<p>Even if this type of information is essential, it\u2019s also necessary to use a more lighthearted and motivating form of communication, which appeals to all employees. A company should seek to <strong>develop its internal communication actions<\/strong> with a focus on inspiring content, current events or the company\u2019s successes that have a direct impact on employees. This influences the employees\u2019 perception of the company and increases the sense of belonging. It is crucial today, especially with the advent of large-scale teleworking, to strengthen the spirit of cohesion internally by ensuring that the company <strong>communicates with all employees in a suitably adapted manner<\/strong>. What\u2019s more, your staff are on the receiving end of a tsunami of incoming information each day, which makes sorting and assimilating it complicated.<\/p>\n<\/div>\n<\/div><\/div><\/div><\/div><div id=\"pg-38680-4\"  class=\"panel-grid panel-no-style\" ><div id=\"pgc-38680-4-0\"  class=\"panel-grid-cell\" ><div id=\"panel-38680-4-0-0\" class=\"so-panel widget widget_sow-editor panel-first-child panel-last-child\" data-index=\"6\" ><div\n\t\t\t\n\t\t\tclass=\"so-widget-sow-editor so-widget-sow-editor-base\"\n\t\t\t\n\t\t>\n<div class=\"siteorigin-widget-tinymce textwidget\">\n\t<p>There are new tools available which make it possible to deliver the right message or image in a targeted manner, at the right time, making communication personalized, adapted and effective.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<h2>3. Involve your employees to ensure inclusive internal communication<\/h2>\n<p><strong>Communication concerns everyone in a company<\/strong>. Encouraging your staff to participate in the creation of communication content in order to avoid a mainly top-down form of communication is an easy solution to put in place. Communication must flow upwards as well as downwards!<\/p>\n<p>Several solutions are possible:<\/p>\n<ul>\n<li>I<strong>nvite the teams to make proposals<\/strong> in order to encourage collective brainstorming. Probe them on what information they lack, and on what they prefer. In this way, each employee makes a contribution.<\/li>\n<li>Encourage employees to share their interests, for example by<strong> organizing internal events at the employees\u2019 initiative<\/strong> and then publishing photos and videos of these shared moments.<\/li>\n<li><a href=\"https:\/\/www.telelogos.com\/en\/solutions\/channels-internal-communications-software\/\">An internal communication tool like Channels<\/a> can <strong>facilitate the sharing of knowledge and good practices<\/strong> via the use of the Locking tool for example, which is used to reinforce these messages by circulating them either in a targeted manner or via all employees\u2019 computer screens. Additionally, when you are lucky enough to have employees who are loyal to your company, give them a voice by sharing their experiences. This will give them a real feeling of recognition and for new recruits it will be a valuable source of inspiration. This is, after all, what many people are looking for, to identify with the corporate philosophy in order to satisfy this need to belong that drives us.<\/li>\n<\/ul>\n<\/div>\n<\/div><\/div><\/div><\/div><div id=\"pg-38680-5\"  class=\"panel-grid panel-no-style\" ><div id=\"pgc-38680-5-0\"  class=\"panel-grid-cell\" ><div id=\"panel-38680-5-0-0\" class=\"so-panel widget widget_sow-editor panel-first-child panel-last-child\" data-index=\"7\" ><div\n\t\t\t\n\t\t\tclass=\"so-widget-sow-editor so-widget-sow-editor-base\"\n\t\t\t\n\t\t>\n<div class=\"siteorigin-widget-tinymce textwidget\">\n\t<h2>4. Ensure coherence in your communication<\/h2>\n<\/div>\n<\/div><\/div><\/div><\/div><div id=\"pg-38680-6\"  class=\"panel-grid panel-no-style\" ><div id=\"pgc-38680-6-0\"  class=\"panel-grid-cell\" ><div id=\"panel-38680-6-0-0\" class=\"so-panel widget widget_sow-editor panel-first-child panel-last-child\" data-index=\"8\" ><div\n\t\t\t\n\t\t\tclass=\"so-widget-sow-editor so-widget-sow-editor-base\"\n\t\t\t\n\t\t>\n<div class=\"siteorigin-widget-tinymce textwidget\">\n\t<p>Coherent communication will maximize team commitment and engagement. <strong>Your communication must be regular, interdepartmental and transparent.<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p>Your communication must be regular, interdepartmental and transparent. Your communication should bring your employees fully onboard, making them ambassadors for your company. To achieve this, over and above the choice of the content itself, you must ensure that you carry out the same communication with your customers as with your sales teams, for example. An employee should not say to himself, \u201cThat\u2019s what we tell them, but in reality, it\u2019s another matter!\u201d It\u2019s also important to ensure good timing with your communication: wherever possible <strong>news should be conveyed firstly via internal communication. <\/strong><\/p>\n<\/div>\n<\/div><\/div><\/div><div id=\"pgc-38680-6-1\"  class=\"panel-grid-cell\" ><div id=\"panel-38680-6-1-0\" class=\"so-panel widget widget_sow-editor panel-first-child panel-last-child\" data-index=\"9\" ><div\n\t\t\t\n\t\t\tclass=\"so-widget-sow-editor so-widget-sow-editor-base\"\n\t\t\t\n\t\t>\n<div class=\"siteorigin-widget-tinymce textwidget\">\n\t<p><img decoding=\"async\" class=\"alignnone size-full wp-image-35267\" src=\"https:\/\/www.telelogos.com\/wp-content\/uploads\/2022\/12\/formation_crop.jpg\" alt=\"Coh\u00e9rence des communications internes \" width=\"1022\" height=\"440\" srcset=\"https:\/\/www.telelogos.com\/wp-content\/uploads\/2022\/12\/formation_crop.jpg 1022w, https:\/\/www.telelogos.com\/wp-content\/uploads\/2022\/12\/formation_crop-300x129.jpg 300w, https:\/\/www.telelogos.com\/wp-content\/uploads\/2022\/12\/formation_crop-195x84.jpg 195w\" sizes=\"(max-width: 1022px) 100vw, 1022px\" \/><\/p>\n<\/div>\n<\/div><\/div><\/div><\/div><div id=\"pg-38680-7\"  class=\"panel-grid panel-no-style\" ><div id=\"pgc-38680-7-0\"  class=\"panel-grid-cell\" ><div id=\"panel-38680-7-0-0\" class=\"so-panel widget widget_sow-editor panel-first-child panel-last-child\" data-index=\"10\" ><div\n\t\t\t\n\t\t\tclass=\"so-widget-sow-editor so-widget-sow-editor-base\"\n\t\t\t\n\t\t>\n<div class=\"siteorigin-widget-tinymce textwidget\">\n\t<p>Don\u2019t give employees the impression that they are no better informed than the customers. Discovering information about the company from a tweet or a customer, for example, can be devastating.<\/p>\n<p>Similarly, your human resources policy and internal operations must be on the same wavelength. You should never hear within your ranks, \u201cthat\u2019s just the theory but it\u2019s different in practice\u201d.<\/p>\n<p>Rally people to your corporate culture by <strong>communicating your values.<\/strong><\/p>\n<\/div>\n<\/div><\/div><\/div><\/div><div id=\"pg-38680-8\"  class=\"panel-grid panel-no-style\" ><div id=\"pgc-38680-8-0\"  class=\"panel-grid-cell\" ><div id=\"panel-38680-8-0-0\" class=\"so-panel widget widget_sow-editor panel-first-child panel-last-child\" data-index=\"11\" ><div\n\t\t\t\n\t\t\tclass=\"so-widget-sow-editor so-widget-sow-editor-base\"\n\t\t\t\n\t\t>\n<div class=\"siteorigin-widget-tinymce textwidget\">\n\t<h2>5. Facilitate access to information through successful circulation<\/h2>\n<p>Now that you know what you want to communicate, we can move on to the question of how. You need to <strong>find one or more tools that allow for direct and fluid communication<\/strong>. After all, you don\u2019t want corridor chit-chat to be the communication message your employees end up absorbing. Very often, a lot of content exists within companies but it is not known or not consulted by employees. How can you make this content more effective?<\/p>\n<p>&nbsp;<\/p>\n<p>Forget the magnetic bulletin board that requires you to print out x copies of the latest internal communiqu\u00e9. There are now <strong>digital solutions available, enabling you to distribute and target your communications<\/strong> with a single click. These solutions will capture your employees\u2019 attention and make sure they don\u2019t miss out on important information.<\/p>\n<p>&nbsp;<\/p>\n<p>Choose the right media and the right channel for your communications:<\/p>\n<p>65% of the population is made up of people with a visual memory, which means that visual or video content is preferable. So use digital signage screens in your business. Our<a href=\"https:\/\/www.telelogos.com\/en\/solutions\/media4display\/\"> Media4Display digital signage solution<\/a> will enable you to <strong>communicate in strategic places in your company<\/strong>: halls, break rooms, open spaces, workshops, etc. It will also help you to communicate effectively with employees who have little or no access to IT resources and corporate email, and to <strong>include these employees in your communication plan.<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p>It\u2019s also possible to communicate directly via your employees\u2019 workstations, in a targeted manner. This solution, which is complementary to digital signage, will allow you to communicate with employees even when working remotely, ensuring that they do not miss important information. Forget the generic email addressed to everyone, lost in the middle of the flood of business information, and <strong>opt instead for targeted messages and a channel dedicated to internal communication<\/strong>: through information pop-ups, personalization of the background screen or the lock screen, or even alerts on the workstation!<\/p>\n<p>As you can see, <strong>it\u2019s time that internal communication was digitalized<\/strong>.<\/p>\n<\/div>\n<\/div><\/div><\/div><\/div><div id=\"pg-38680-9\"  class=\"panel-grid panel-no-style\" ><div id=\"pgc-38680-9-0\"  class=\"panel-grid-cell\" ><div id=\"panel-38680-9-0-0\" class=\"so-panel widget widget_sow-editor panel-first-child panel-last-child\" data-index=\"12\" ><div\n\t\t\t\n\t\t\tclass=\"so-widget-sow-editor so-widget-sow-editor-base\"\n\t\t\t\n\t\t>\n<div class=\"siteorigin-widget-tinymce textwidget\">\n\t<h2>6. Measure the performance of your internal communication<\/h2>\n<p>For external communication, we always try to<strong> measure the results<\/strong>. It should be the same for internal communication too.<\/p>\n<p>&nbsp;<\/p>\n<p>If you use tools allowing you to measure the impact of your message with, for example, the number of views, this will enable you to assess the quality of the messages, including those which failed to obtain the expected result or, on the contrary, those which met with great success. All this valuable information will help you to learn and ultimately to <strong>improve your future messages<\/strong>.<\/p>\n<p>&nbsp;<\/p>\n<p>Statistical evaluation is one thing, but nothing can replace oral or written evaluation. You therefore simply need to regularly ask your employees what they think and what they would like to see, either informally or through regular digital surveys.<\/p>\n<p>&nbsp;<\/p>\n<p>To conclude, <strong>successful internal communication is based on an in-depth knowledge of the actions carried out<\/strong>, in order to be able to adjust them at any time.<\/p>\n<\/div>\n<\/div><\/div><\/div><\/div><div id=\"pg-38680-10\"  class=\"panel-grid panel-no-style\" ><div id=\"pgc-38680-10-0\"  class=\"panel-grid-cell\" ><div id=\"panel-38680-10-0-0\" class=\"so-panel widget widget_sow-editor panel-first-child panel-last-child\" data-index=\"13\" ><div\n\t\t\t\n\t\t\tclass=\"so-widget-sow-editor so-widget-sow-editor-base\"\n\t\t\t\n\t\t>\n<div class=\"siteorigin-widget-tinymce textwidget\">\n\t<p><img decoding=\"async\" class=\"wp-image-35334 aligncenter\" src=\"https:\/\/www.telelogos.com\/wp-content\/uploads\/2022\/12\/Informez.png\" alt=\"Informez vos collaborateurs gr\u00e2ce \u00e0 la communication interne\" width=\"375\" height=\"244\" srcset=\"https:\/\/www.telelogos.com\/wp-content\/uploads\/2022\/12\/Informez.png 300w, https:\/\/www.telelogos.com\/wp-content\/uploads\/2022\/12\/Informez-195x127.png 195w\" sizes=\"(max-width: 375px) 100vw, 375px\" \/><\/p>\n<\/div>\n<\/div><\/div><\/div><div id=\"pgc-38680-10-1\"  class=\"panel-grid-cell\" ><div id=\"panel-38680-10-1-0\" class=\"so-panel widget widget_sow-editor panel-first-child panel-last-child\" data-index=\"14\" ><div\n\t\t\t\n\t\t\tclass=\"so-widget-sow-editor so-widget-sow-editor-base\"\n\t\t\t\n\t\t>\n<div class=\"siteorigin-widget-tinymce textwidget\">\n\t<h2>7. Follow the trends<\/h2>\n<p>Our last piece of advice is valid for so many things and also applies to internal communication: don\u2019t rest on your laurels, stay on the lookout constantly and be sure to keep abreast of the latest trends. They will serve as a source of inspiration and make your communications even more relevant. Reading this article is a good start! And don\u2019t forget that<strong> without the right distribution channels and tools, even the best content won\u2019t have the intended impact!<\/strong><\/p>\n<\/div>\n<\/div><\/div><\/div><\/div><div id=\"pg-38680-11\"  class=\"panel-grid panel-has-style\" ><div class=\"bloc_contact_us panel-row-style panel-row-style-for-38680-11\" ><div id=\"pgc-38680-11-0\"  class=\"panel-grid-cell\" ><div id=\"panel-38680-11-0-0\" class=\"widget_text so-panel widget widget_custom_html panel-first-child panel-last-child\" data-index=\"15\" ><div class=\"textwidget custom-html-widget\"><div class=\"so-iframe-wrapper <?php if (!wp_is_mobile()) { echo 'no-padding'; } ?>\">\n<iframe src=\"https:\/\/business.telelogos.com\/form-actu-en\">height=\"825px\" width=\"1200px\"style=\"border:0px #ffffff none;\" <\/iframe>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>Do you need to communicate with your staff? If you agree with us that internal communication is crucial, here are 7 tips to help you dust off your internal [&hellip;]<\/p>\n","protected":false},"author":21,"featured_media":38688,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[468,466,301],"tags":[],"class_list":["post-38680","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-internal-communication","category-digital-signage","category-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>7 tips to optimize your internal communication<\/title>\n<meta name=\"description\" content=\"If you think internal communication is outdated, here are 7 tips that may change your mind.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link 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