{"id":55838,"date":"2024-10-03T11:44:39","date_gmt":"2024-10-03T09:44:39","guid":{"rendered":"https:\/\/www.telelogos.com\/news\/7-steps-to-successful-industrial-communication\/"},"modified":"2024-10-03T12:16:56","modified_gmt":"2024-10-03T10:16:56","slug":"7-steps-to-successful-industrial-communication","status":"publish","type":"post","link":"https:\/\/www.telelogos.com\/en\/news\/7-steps-to-successful-industrial-communication\/","title":{"rendered":"7 Steps to Successful Industrial Communication"},"content":{"rendered":"<div id=\"pl-55838\"  class=\"panel-layout\" ><div id=\"pg-55838-0\"  class=\"panel-grid panel-no-style\" ><div id=\"pgc-55838-0-0\"  class=\"panel-grid-cell\" ><div id=\"panel-55838-0-0-0\" class=\"so-panel widget widget_sow-editor panel-first-child panel-last-child\" data-index=\"0\" ><div\n\t\t\t\n\t\t\tclass=\"so-widget-sow-editor so-widget-sow-editor-base\"\n\t\t\t\n\t\t>\n<div class=\"siteorigin-widget-tinymce textwidget\">\n\t<p>By enhancing communication in the industrial sector, you empower your staff to work under the best conditions, keeping them regularly informed. This not only <strong>optimizes information sharing<\/strong> but also inspires a sense of motivation and empowerment, whether it's through formal or informal, written or oral, textual or visual communication.<\/p>\n<\/div>\n<\/div><\/div><\/div><\/div><div id=\"pg-55838-1\"  class=\"panel-grid panel-no-style\" ><div id=\"pgc-55838-1-0\"  class=\"panel-grid-cell panel-grid-cell-mobile-last\" ><div id=\"panel-55838-1-0-0\" class=\"so-panel widget widget_sow-editor panel-first-child panel-last-child\" data-index=\"1\" ><div class=\"so-rounded panel-widget-style panel-widget-style-for-55838-1-0-0\" ><div\n\t\t\t\n\t\t\tclass=\"so-widget-sow-editor so-widget-sow-editor-base\"\n\t\t\t\n\t\t>\n<div class=\"siteorigin-widget-tinymce textwidget\">\n\t<p><strong>Dans cet article :<\/strong><\/p>\n<ul>\n<li><a href=\"#types\">The 4 types of communication in the industrial sector<\/a><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li><a href=\"https:\/\/www.telelogos.com\/actualites\/7-etapes-pour-reussir-votre-communication-dans-industrie\/#1\">1) Define communication objectives<\/a><\/li>\n<li><a href=\"https:\/\/www.telelogos.com\/actualites\/7-etapes-pour-reussir-votre-communication-dans-industrie\/#2\">2) Identify the target audience within the industrial site<\/a><\/li>\n<li><a href=\"https:\/\/www.telelogos.com\/actualites\/7-etapes-pour-reussir-votre-communication-dans-industrie\/#3\">3) Determine the level of importance and urgency<\/a><\/li>\n<li><a href=\"https:\/\/www.telelogos.com\/actualites\/7-etapes-pour-reussir-votre-communication-dans-industrie\/#4\">4) Update the content and broadcast it at the right time<\/a><\/li>\n<li><a href=\"https:\/\/www.telelogos.com\/actualites\/7-etapes-pour-reussir-votre-communication-dans-industrie\/#5\">5) Choose the appropriate location for the display<\/a><\/li>\n<li><a href=\"https:\/\/www.telelogos.com\/actualites\/7-etapes-pour-reussir-votre-communication-dans-industrie\/#6\">6) Define the format and design the visuals<\/a><\/li>\n<li><a href=\"https:\/\/www.telelogos.com\/actualites\/7-etapes-pour-reussir-votre-communication-dans-industrie\/#7\">7) Measure the impact and make adjustments<\/a><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li><a href=\"#dirickx\">A practical example of communication in the industry: Dirickx case study<\/a><\/li>\n<\/ul>\n<\/div>\n<\/div><\/div><\/div><\/div><div id=\"pgc-55838-1-1\"  class=\"panel-grid-cell panel-grid-cell-empty\" ><\/div><\/div><div id=\"pg-55838-2\"  class=\"panel-grid panel-has-style\" ><div class=\"siteorigin-panels-stretch panel-row-style panel-row-style-for-55838-2\" id=\"types\" data-stretch-type=\"full\" ><div id=\"pgc-55838-2-0\"  class=\"panel-grid-cell\" ><div id=\"panel-55838-2-0-0\" class=\"so-panel widget widget_sow-editor panel-first-child\" data-index=\"2\" ><div\n\t\t\t\n\t\t\tclass=\"so-widget-sow-editor so-widget-sow-editor-base\"\n\t\t\t\n\t\t>\n<div class=\"siteorigin-widget-tinymce textwidget\">\n\t<p>In the industrial sector, we distinguish between 3, or sometimes 4, types of communication: operational, institutional, safety, and the most recent addition: CSR (Corporate Social Responsibility) communication.<\/p>\n<p>These four types of communication are the <strong>lifeblood of industrial teams<\/strong>, addressing different yet crucial issues such as uniting and engaging teams, improving a sense of belonging, and empowering operators. They are the threads that weave your team into a cohesive unit, working towards a common goal.<\/p>\n<\/div>\n<\/div><\/div><div id=\"panel-55838-2-0-1\" class=\"so-panel widget widget_sow-editor panel-last-child\" data-index=\"3\" ><div\n\t\t\t\n\t\t\tclass=\"so-widget-sow-editor so-widget-sow-editor-base\"\n\t\t\t\n\t\t>\n<div class=\"siteorigin-widget-tinymce textwidget\">\n\t<h2>The 4 types of communication in the industrial sector<\/h2>\n<p>&nbsp;<\/p>\n<h3>Operational Communication<\/h3>\n<p>Closely tied to the digitalization of information, <strong>operational communication<\/strong> in the industrial sector is a key element for carrying out daily tasks and implementing operational processes within an industrial company. It's not just about data, it's about people. The collection, utilization, and sharing of data (ERP, SCADA, MES, IoT sensors) facilitate team coordination and problem-solving, fostering a sense of unity and collaboration.<br \/>\nOperational communication in the industry is your key to monitoring industrial performance, reducing downtime, and anticipating machine maintenance cycles. It fosters innovation and continuous improvement, giving you the confidence that your operations are running at their best.<\/p>\n<p>&nbsp;<\/p>\n<h3>QHSE Communication<\/h3>\n<p><strong>Safety communication <\/strong>in an industrial site aims to protect the health and safety of operators. Proactive communication is essential to eliminate stoppage causes and, by extension, reduce workplace accidents. It\u2019s crucial to raise awareness and remind operators daily of best practices, the importance of complying with PPE (Personal Protective Equipment), running campaigns related to musculoskeletal disorders (MSDs), and allowing emergency alerts to be broadcast in the event of incidents. Workplace accidents and the subsequent production line stoppage are costly for the company.<\/p>\n<p>&nbsp;<\/p>\n<h3>Institutional Communication<\/h3>\n<p>Often overlooked in the past, <strong>institutional communication<\/strong> in the industrial sector is an excellent lever for improving the sense of belonging within teams that can quickly become disconnected from company culture and objectives. Operators rarely have access to traditional internal communication tools (email, intranet), and information transmitted through bulletin boards often loses effectiveness.<\/p>\n<p>&nbsp;<\/p>\n<h3>CSR Communication<\/h3>\n<p><strong>CSR communication<\/strong> involves transparent and responsible communication about the company\u2019s practices and commitments to sustainable development and social and environmental responsibility. Operators play a vital role in the production chain. Their involvement in the company\u2019s CSR practices will make them more engaged and often more productive.<\/p>\n<\/div>\n<\/div><\/div><\/div><\/div><\/div><div id=\"pg-55838-3\"  class=\"panel-grid panel-no-style\" ><div id=\"pgc-55838-3-0\"  class=\"panel-grid-cell\" ><div id=\"panel-55838-3-0-0\" class=\"so-panel widget widget_sow-editor panel-first-child\" data-index=\"4\" ><div id=\"1\" class=\"panel-widget-style panel-widget-style-for-55838-3-0-0\" ><div\n\t\t\t\n\t\t\tclass=\"so-widget-sow-editor so-widget-sow-editor-base\"\n\t\t\t\n\t\t>\n<div class=\"siteorigin-widget-tinymce textwidget\">\n\t<p style=\"text-align: center;\"><span style=\"font-size: 20px;\">Whether it\u2019s institutional, operational, safety-related, or CSR-related communication, a structured methodology is required to ensure its effectiveness.<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px;\"><strong>The 7 Key Steps to Effective Communication in an Industrial Setting:<\/strong><\/span><\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<h2>1) Define communication objectives<\/h2>\n<p>Understanding the objectives of your communication will guide you in developing a clear strategy: identifying the target audience, determining when to share information (team meetings, break times, etc.), the frequency of sharing, the sharing method (whiteboard, bulletin board, digital signage screen), and the most suitable format (videos, images, sound, etc.).<\/p>\n<p>To maximize your communication strategy's success, <strong>involving employees<\/strong> is crucial. These objectives must be defined by or in collaboration with the departments or managers involved in creating and updating the information.<\/p>\n<p>&nbsp;<\/p>\n<p>In this table, you'll find <strong>some examples of objectives<\/strong> that are part of digitalization and continuous improvement projects in the industrial sector. They are classified by type of communication and mention the departments or managers generally involved.<\/p>\n<\/div>\n<\/div><\/div><\/div><div id=\"panel-55838-3-0-1\" class=\"so-panel widget widget_sow-editor\" data-index=\"5\" ><div\n\t\t\t\n\t\t\tclass=\"so-widget-sow-editor so-widget-sow-editor-base\"\n\t\t\t\n\t\t>\n<div class=\"siteorigin-widget-tinymce textwidget\">\n\t<table style=\"width: 100%;\" border=\"1\" width=\"100%\">\n<tbody>\n<tr>\n<td width=\"123\"><strong>Type of communication<\/strong><\/td>\n<td width=\"233\"><strong>Objectives<\/strong><\/td>\n<td width=\"248\"><strong>Stakeholders<\/strong><\/td>\n<\/tr>\n<tr>\n<td width=\"123\"><strong>\u00a0<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p><strong>Institutional communication<\/strong><\/p>\n<\/td>\n<td width=\"233\">\n<ul>\n<li>Strengthen team spirit &amp; company culture<\/li>\n<li>Inform staff about news related to the group and\/or site<\/li>\n<li>Encourage internal promotions or referrals<\/li>\n<li>Share successes<\/li>\n<\/ul>\n<\/td>\n<td width=\"248\">\n<ul>\n<li>Group\/Site Management<\/li>\n<li>Internal Communications Manager<\/li>\n<li>Executive Assistant<\/li>\n<li>Human Resources Manager<\/li>\n<\/ul>\n<\/td>\n<\/tr>\n<tr>\n<td width=\"123\">&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Operational communication<\/strong><\/p>\n<\/td>\n<td width=\"233\">\n<ul>\n<li>Streamline communication between and within departments<\/li>\n<li>Empower operators<\/li>\n<li>Facilitate training and skill-building for temporary workers and\/or new hires and assist production staff<\/li>\n<li>Optimize workflows<\/li>\n<\/ul>\n<\/td>\n<td width=\"248\">\n<ul>\n<li>Industrial management<\/li>\n<li>Production manager\/workshop supervisor<\/li>\n<li>Lean manager\/Continuous improvement manager<\/li>\n<li>Method and optimization manager<\/li>\n<li>Logistics manager<\/li>\n<\/ul>\n<\/td>\n<\/tr>\n<tr>\n<td width=\"123\">&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><strong>QHSE communication<\/strong><\/p>\n<\/td>\n<td width=\"233\">\n<ul>\n<li>Ensure worker safety<\/li>\n<li>Remind safety rules and prevent risks related to musculoskeletal disorders (MSDs)<\/li>\n<li>Reduce workplace accidents and lost-time injuries<\/li>\n<li>Alert operators in case of incidents<\/li>\n<\/ul>\n<\/td>\n<td width=\"248\">\n<ul>\n<li>Human Resources manager<\/li>\n<li>QHSE manager<\/li>\n<li>Production manager<\/li>\n<\/ul>\n<\/td>\n<\/tr>\n<tr>\n<td width=\"123\">&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><strong>CSR communication<\/strong><\/p>\n<\/td>\n<td width=\"233\">\n<ul>\n<li>Communicate about the CSR strategy<\/li>\n<li>Empower employees<\/li>\n<li>Share the ROI of the CSR strategy<\/li>\n<\/ul>\n<\/td>\n<td width=\"248\">\n<ul>\n<li>General management<\/li>\n<li>CSR or sustainability department<\/li>\n<li>CSR manager<\/li>\n<li>Communications department<\/li>\n<li>Marketing department<\/li>\n<\/ul>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<\/div><\/div><div id=\"panel-55838-3-0-2\" class=\"so-panel widget widget_sow-editor panel-last-child\" data-index=\"6\" ><div id=\"2\" class=\"panel-widget-style panel-widget-style-for-55838-3-0-2\" ><div\n\t\t\t\n\t\t\tclass=\"so-widget-sow-editor so-widget-sow-editor-base\"\n\t\t\t\n\t\t>\n<div class=\"siteorigin-widget-tinymce textwidget\">\n\t<p>&nbsp;<\/p>\n<h2>2) Identify the target audience within the industrial site<\/h2>\n<p>Once objectives are set, it\u2019s important to remember that in the industrial sector (as elsewhere), information is only helpful if it holds value for the recipient. Therefore, defining the audience receiving the information is crucial: is it an <strong>operator<\/strong>, a <strong>manager<\/strong>, or a <strong>visitor<\/strong>?<\/p>\n<p>We can agree that employees don\u2019t all have the exact needs and interests in a workshop or production site, depending on their roles and responsibilities. A manager\u2019s information needs differ from those of an operator. Managers benefit from a <strong>broader view<\/strong> of plant operations and detailed data on production line status and performance, while operators require more specific information related to tasks on their line. Additionally, each individual's <strong>reading context<\/strong> and availability (sitting behind a computer vs. moving along a production line) should not be overlooked.<\/p>\n<\/div>\n<\/div><\/div><\/div><\/div><\/div><div id=\"pg-55838-4\"  class=\"panel-grid panel-no-style\" ><div id=\"pgc-55838-4-0\"  class=\"panel-grid-cell\" ><div id=\"panel-55838-4-0-0\" class=\"so-panel widget widget_sow-editor panel-first-child panel-last-child\" data-index=\"7\" ><div class=\"so-rounded panel-widget-style panel-widget-style-for-55838-4-0-0\" ><div\n\t\t\t\n\t\t\tclass=\"so-widget-sow-editor so-widget-sow-editor-base\"\n\t\t\t\n\t\t>\n<div class=\"siteorigin-widget-tinymce textwidget\">\n\t<p><img decoding=\"async\" class=\"alignnone wp-image-53282 size-full\" src=\"https:\/\/www.telelogos.com\/wp-content\/uploads\/2024\/05\/Synoptique-de-Ligne.png\" alt=\"\" width=\"1840\" height=\"1080\" srcset=\"https:\/\/www.telelogos.com\/wp-content\/uploads\/2024\/05\/Synoptique-de-Ligne.png 1840w, https:\/\/www.telelogos.com\/wp-content\/uploads\/2024\/05\/Synoptique-de-Ligne-300x176.png 300w, https:\/\/www.telelogos.com\/wp-content\/uploads\/2024\/05\/Synoptique-de-Ligne-1024x601.png 1024w, https:\/\/www.telelogos.com\/wp-content\/uploads\/2024\/05\/Synoptique-de-Ligne-1536x902.png 1536w, https:\/\/www.telelogos.com\/wp-content\/uploads\/2024\/05\/Synoptique-de-Ligne-195x114.png 195w\" sizes=\"(max-width: 1840px) 100vw, 1840px\" \/><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px;\"><strong>Detailed and global view for managers<\/strong><\/span><\/p>\n<\/div>\n<\/div><\/div><\/div><\/div><div id=\"pgc-55838-4-1\"  class=\"panel-grid-cell\" ><div id=\"panel-55838-4-1-0\" class=\"so-panel widget widget_sow-editor panel-first-child panel-last-child\" data-index=\"8\" ><div class=\"so-rounded panel-widget-style panel-widget-style-for-55838-4-1-0\" ><div\n\t\t\t\n\t\t\tclass=\"so-widget-sow-editor so-widget-sow-editor-base\"\n\t\t\t\n\t\t>\n<div class=\"siteorigin-widget-tinymce textwidget\">\n\t<p><img decoding=\"async\" class=\"alignnone wp-image-52162 size-full\" src=\"https:\/\/www.telelogos.com\/wp-content\/uploads\/2024\/03\/GIMA.png\" alt=\"\" width=\"1840\" height=\"1080\" srcset=\"https:\/\/www.telelogos.com\/wp-content\/uploads\/2024\/03\/GIMA.png 1840w, https:\/\/www.telelogos.com\/wp-content\/uploads\/2024\/03\/GIMA-300x176.png 300w, https:\/\/www.telelogos.com\/wp-content\/uploads\/2024\/03\/GIMA-1024x601.png 1024w, https:\/\/www.telelogos.com\/wp-content\/uploads\/2024\/03\/GIMA-1536x902.png 1536w, https:\/\/www.telelogos.com\/wp-content\/uploads\/2024\/03\/GIMA-195x114.png 195w\" sizes=\"(max-width: 1840px) 100vw, 1840px\" \/><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px;\"><strong>Synthetic view for operators<\/strong><\/span><\/p>\n<\/div>\n<\/div><\/div><\/div><\/div><\/div><div id=\"pg-55838-5\"  class=\"panel-grid panel-no-style\" ><div id=\"pgc-55838-5-0\"  class=\"panel-grid-cell\" ><div id=\"panel-55838-5-0-0\" class=\"so-panel widget widget_sow-editor panel-first-child panel-last-child\" data-index=\"9\" ><div\n\t\t\t\n\t\t\tclass=\"so-widget-sow-editor so-widget-sow-editor-base\"\n\t\t\t\n\t\t>\n<div class=\"siteorigin-widget-tinymce textwidget\">\n\t<h2 id=\"3\">3) Determine the level of importance and urgency<\/h2>\n<p><strong>\u00a0<\/strong><\/p>\n<p>After identifying the target audience, assessing the importance and urgency of the information to be shared is essential.<\/p>\n<p>Some information can be displayed in a static format, but safety alerts or critical production updates must be broadcast quickly. Digital signage allows for <strong>immediate broadcasting<\/strong> that is <strong>visible from a distance<\/strong> and impactful enough to ensure effective information sharing.<\/p>\n<\/div>\n<\/div><\/div><\/div><\/div><div id=\"pg-55838-6\"  class=\"panel-grid panel-no-style\" ><div id=\"pgc-55838-6-0\"  class=\"panel-grid-cell\" ><div id=\"panel-55838-6-0-0\" class=\"so-panel widget widget_sow-editor panel-first-child panel-last-child\" data-index=\"10\" ><div\n\t\t\t\n\t\t\tclass=\"so-widget-sow-editor so-widget-sow-editor-base\"\n\t\t\t\n\t\t>\n<div class=\"siteorigin-widget-tinymce textwidget\">\n\t<h2 id=\"4\">4) Update the content and broadcast it at the right time<\/h2>\n<\/div>\n<\/div><\/div><\/div><\/div><div id=\"pg-55838-7\"  class=\"panel-grid panel-no-style\" ><div id=\"pgc-55838-7-0\"  class=\"panel-grid-cell\" ><div id=\"panel-55838-7-0-0\" class=\"so-panel widget widget_sow-editor panel-first-child panel-last-child\" data-index=\"11\" ><div\n\t\t\t\n\t\t\tclass=\"so-widget-sow-editor so-widget-sow-editor-base\"\n\t\t\t\n\t\t>\n<div class=\"siteorigin-widget-tinymce textwidget\">\n\t<p><img decoding=\"async\" class=\"aligncenter wp-image-50077\" src=\"https:\/\/www.telelogos.com\/wp-content\/uploads\/2023\/12\/Donnees-en-temps-reel@2x.png\" alt=\"\" width=\"120\" height=\"132\" srcset=\"https:\/\/www.telelogos.com\/wp-content\/uploads\/2023\/12\/Donnees-en-temps-reel@2x.png 200w, https:\/\/www.telelogos.com\/wp-content\/uploads\/2023\/12\/Donnees-en-temps-reel@2x-177x195.png 177w\" sizes=\"(max-width: 120px) 100vw, 120px\" \/><\/p>\n<\/div>\n<\/div><\/div><\/div><div id=\"pgc-55838-7-1\"  class=\"panel-grid-cell\" ><div id=\"panel-55838-7-1-0\" class=\"so-panel widget widget_sow-editor panel-first-child panel-last-child\" data-index=\"12\" ><div\n\t\t\t\n\t\t\tclass=\"so-widget-sow-editor so-widget-sow-editor-base\"\n\t\t\t\n\t\t>\n<div class=\"siteorigin-widget-tinymce textwidget\">\n\t<p>Ensure that the content on display is always up-to-date. Outdated information can lead to a loss of interest.<\/p>\n<p>In an industrial context, during a <strong>team meeting<\/strong> or at <strong>AICs (Action, Information, Coordination)<\/strong>, an easily updated whiteboard or interactive board can provide an overview, allowing for real-time feedback from the field.<\/p>\n<p>However, <a href=\"https:\/\/www.telelogos.com\/en\/solutions\/media4display\/\"><strong>digital signage<\/strong><\/a>\u00a0is better suited for many other uses due to its seamless integration with business tools (ERP, MES, alarm systems, etc.). This allows you to easily broadcast real-time, up-to-date overviews of objectives, progress toward goals, and alerts when needed (production disruptions, safety concerns, etc.).<\/p>\n<\/div>\n<\/div><\/div><\/div><\/div><div id=\"pg-55838-8\"  class=\"panel-grid panel-has-style\" ><div class=\"siteorigin-panels-stretch panel-row-style panel-row-style-for-55838-8\" data-stretch-type=\"full\" ><div id=\"pgc-55838-8-0\"  class=\"panel-grid-cell\" ><div id=\"panel-55838-8-0-0\" class=\"so-panel widget widget_sow-editor panel-first-child panel-last-child\" data-index=\"13\" ><div\n\t\t\t\n\t\t\tclass=\"so-widget-sow-editor so-widget-sow-editor-base\"\n\t\t\t\n\t\t>\n<div class=\"siteorigin-widget-tinymce textwidget\">\n\t<p style=\"text-align: center;\">WE CAN ADVISE YOU<\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 24px;\"><strong>Are you interested in using digital signage for your communication at your industrial sites?<\/strong><\/span><\/p>\n<\/div>\n<\/div><\/div><\/div><\/div><\/div><div id=\"pg-55838-9\"  class=\"panel-grid panel-has-style\" ><div class=\"siteorigin-panels-stretch panel-row-style panel-row-style-for-55838-9\" data-stretch-type=\"full\" ><div id=\"pgc-55838-9-0\"  class=\"panel-grid-cell\" ><div id=\"panel-55838-9-0-0\" class=\"so-panel widget widget_sow-button panel-first-child panel-last-child\" data-index=\"14\" ><div\n\t\t\t\n\t\t\tclass=\"so-widget-sow-button so-widget-sow-button-flat-ce13a13cbcfa-55838\"\n\t\t\t\n\t\t><div class=\"ow-button-base ow-button-align-center\"\n>\n\t\t\t<a\n\t\t\t\t\thref=\"#form\"\n\t\t\t\t\tclass=\"sowb-button ow-icon-placement-left ow-button-hover\" \t>\n\t\t<span>\n\t\t\t\n\t\t\tContact us\t\t<\/span>\n\t\t\t<\/a>\n\t<\/div>\n<\/div><\/div><\/div><div id=\"pgc-55838-9-1\"  class=\"panel-grid-cell\" ><div id=\"panel-55838-9-1-0\" class=\"so-panel widget widget_sow-button panel-first-child panel-last-child\" data-index=\"15\" ><div\n\t\t\t\n\t\t\tclass=\"so-widget-sow-button so-widget-sow-button-wire-ce13a13cbcfa-55838\"\n\t\t\t\n\t\t><div class=\"ow-button-base ow-button-align-center\"\n>\n\t\t\t<a\n\t\t\t\t\thref=\"https:\/\/www.telelogos.com\/en\/solutions\/media4display\/\"\n\t\t\t\t\tclass=\"sowb-button ow-icon-placement-left\" \t>\n\t\t<span>\n\t\t\t\n\t\t\tDiscover our software\t\t<\/span>\n\t\t\t<\/a>\n\t<\/div>\n<\/div><\/div><\/div><\/div><\/div><div id=\"pg-55838-10\"  class=\"panel-grid panel-no-style\" ><div id=\"pgc-55838-10-0\"  class=\"panel-grid-cell\" ><div id=\"panel-55838-10-0-0\" class=\"so-panel widget widget_sow-editor panel-first-child panel-last-child\" data-index=\"16\" ><div\n\t\t\t\n\t\t\tclass=\"so-widget-sow-editor so-widget-sow-editor-base\"\n\t\t\t\n\t\t>\n<div class=\"siteorigin-widget-tinymce textwidget\">\n\t<h2 id=\"5\">5) Choose the appropriate location for the display<\/h2>\n<p>Regardless of the communication mode and choice of medium, whether <strong>static or dynamic<\/strong>, selecting the right location is essential. Analyze the flow of people to make an informed decision.<\/p>\n<p>&nbsp;<\/p>\n<p>Consider natural gathering points such as <strong>break areas<\/strong>, frequently used <strong>passageways<\/strong>, or team meeting spaces, where employees can easily access information. Don\u2019t forget strategic areas where operational information can be consulted in real time for increased efficiency.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Digital signage screens<\/strong> automate information sharing but, more importantly, make it dynamic, attracting more attention.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<h2 id=\"6\">6) Define the format and design the visuals<\/h2>\n<p>&nbsp;<\/p>\n<p>Choosing the right format and adapting it to the target audience will maximize the chances of achieving your communication objectives.<\/p>\n<p>Use <strong>graphics<\/strong>, <strong>images<\/strong>, or <strong>videos <\/strong>to convey your messages. Visuals should be clear, impactful, and quickly understandable since workers have limited time to read information. Again, they must be adapted to the target audience and the reading context.<\/p>\n<p>Design <strong>visuals tailored to the reading context<\/strong>: information for operators in motion must be highly concise and visible from a distance. More detailed content can be displayed in break areas or offices.<\/p>\n<p><strong>Optimize readability:<\/strong> Use large, easy-to-read fonts, avoid excessive text, and prioritize bullet points and color indicators to structure the information. Digital signage allows for simple animations and color changes to draw attention to critical information.<\/p>\n<\/div>\n<\/div><\/div><\/div><\/div><div id=\"pg-55838-11\"  class=\"panel-grid panel-no-style\" ><div id=\"pgc-55838-11-0\"  class=\"panel-grid-cell\" ><div id=\"panel-55838-11-0-0\" class=\"so-panel widget widget_sow-editor panel-first-child panel-last-child\" data-index=\"17\" ><div\n\t\t\t\n\t\t\tclass=\"so-widget-sow-editor so-widget-sow-editor-base\"\n\t\t\t\n\t\t>\n<div class=\"siteorigin-widget-tinymce textwidget\">\n\t<h2 id=\"7\">7) Measure the impact and make adjustments<\/h2>\n<p><strong>Survey your employees<\/strong> on the relevance of communications to measure their effectiveness.<\/p>\n<p>Analyze <strong>performance indicators<\/strong>, such as screen viewing frequency, reduced production errors, or improved safety measures. This data will help you assess the direct impact of your communication on productivity and safety.<\/p>\n<p>Based on the results, make adjustments to improve effectiveness. Employees will appreciate being involved and heard.<\/p>\n<\/div>\n<\/div><\/div><\/div><div id=\"pgc-55838-11-1\"  class=\"panel-grid-cell\" ><div id=\"panel-55838-11-1-0\" class=\"so-panel widget widget_sow-editor panel-first-child panel-last-child\" data-index=\"18\" ><div\n\t\t\t\n\t\t\tclass=\"so-widget-sow-editor so-widget-sow-editor-base\"\n\t\t\t\n\t\t>\n<div class=\"siteorigin-widget-tinymce textwidget\">\n\t<p><img decoding=\"async\" class=\"aligncenter wp-image-54920 size-full\" src=\"https:\/\/www.telelogos.com\/wp-content\/uploads\/2024\/08\/indicateurs@2x.png\" alt=\"\" width=\"157\" height=\"132\" \/><\/p>\n<\/div>\n<\/div><\/div><\/div><\/div><div id=\"pg-55838-12\"  class=\"panel-grid panel-has-style\" ><div class=\"siteorigin-panels-stretch panel-row-style panel-row-style-for-55838-12\" id=\"dirickx\" data-stretch-type=\"full\" ><div id=\"pgc-55838-12-0\"  class=\"panel-grid-cell\" ><div id=\"panel-55838-12-0-0\" class=\"so-panel widget widget_sow-editor panel-first-child panel-last-child\" data-index=\"19\" ><div\n\t\t\t\n\t\t\tclass=\"so-widget-sow-editor so-widget-sow-editor-base\"\n\t\t\t\n\t\t>\n<div class=\"siteorigin-widget-tinymce textwidget\">\n\t<h2>A practical example of communication in the industry: Dirickx case study<\/h2>\n<p>&nbsp;<\/p>\n<p>Dirickx, the French leader in constructing fences and gates, has long used SAP for production tracking. Implementing digital signage was a significant step toward simplifying the transmission of information to employees (especially in workshops) and streamlining daily operations. Screens display real-time updates of production orders.<\/p>\n<\/div>\n<\/div><\/div><\/div><\/div><\/div><div id=\"pg-55838-13\"  class=\"panel-grid panel-has-style\" ><div class=\"siteorigin-panels-stretch panel-row-style panel-row-style-for-55838-13\" id=\"dirickx\" data-stretch-type=\"full\" ><div id=\"pgc-55838-13-0\"  class=\"panel-grid-cell\" ><div id=\"panel-55838-13-0-0\" class=\"so-panel widget widget_sow-editor panel-first-child panel-last-child\" data-index=\"20\" ><div\n\t\t\t\n\t\t\tclass=\"so-widget-sow-editor so-widget-sow-editor-base\"\n\t\t\t\n\t\t>\n<div class=\"siteorigin-widget-tinymce textwidget\">\n\t<div class=\"h3-like\" style=\"text-align: center;\">Objectives<br \/>\n<img decoding=\"async\" class=\"alignnone wp-image-52685\" src=\"https:\/\/www.telelogos.com\/wp-content\/uploads\/2024\/04\/coche.png\" alt=\"\" width=\"100\" height=\"100\" srcset=\"https:\/\/www.telelogos.com\/wp-content\/uploads\/2024\/04\/coche.png 621w, https:\/\/www.telelogos.com\/wp-content\/uploads\/2024\/04\/coche-300x300.png 300w, https:\/\/www.telelogos.com\/wp-content\/uploads\/2024\/04\/coche-150x150.png 150w, https:\/\/www.telelogos.com\/wp-content\/uploads\/2024\/04\/coche-290x290.png 290w, https:\/\/www.telelogos.com\/wp-content\/uploads\/2024\/04\/coche-195x195.png 195w, https:\/\/www.telelogos.com\/wp-content\/uploads\/2024\/04\/coche-494x494.png 494w, https:\/\/www.telelogos.com\/wp-content\/uploads\/2024\/04\/coche-357x357.png 357w\" sizes=\"(max-width: 100px) 100vw, 100px\" \/><\/div>\n<p style=\"text-align: center;\"><span style=\"font-size: 14px;\">Empower operators,<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 14px;\">improve productivity<\/span><\/p>\n<\/div>\n<\/div><\/div><\/div><div id=\"pgc-55838-13-1\"  class=\"panel-grid-cell\" ><div id=\"panel-55838-13-1-0\" class=\"so-panel widget widget_sow-editor panel-first-child panel-last-child\" data-index=\"21\" ><div\n\t\t\t\n\t\t\tclass=\"so-widget-sow-editor so-widget-sow-editor-base\"\n\t\t\t\n\t\t>\n<div class=\"siteorigin-widget-tinymce textwidget\">\n\t<div class=\"h3-like\" style=\"text-align: center;\">Targets<\/div>\n<p style=\"text-align: center;\"><img decoding=\"async\" class=\"alignnone wp-image-50068\" src=\"https:\/\/www.telelogos.com\/wp-content\/uploads\/2023\/12\/Responsabiliser-les-collaborateurs@2x.png\" alt=\"\" width=\"188\" height=\"100\" srcset=\"https:\/\/www.telelogos.com\/wp-content\/uploads\/2023\/12\/Responsabiliser-les-collaborateurs@2x.png 235w, https:\/\/www.telelogos.com\/wp-content\/uploads\/2023\/12\/Responsabiliser-les-collaborateurs@2x-195x104.png 195w\" sizes=\"(max-width: 188px) 100vw, 188px\" \/><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 14px;\">Production operators<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 14px;\">Workshop managers<\/span><\/p>\n<\/div>\n<\/div><\/div><\/div><div id=\"pgc-55838-13-2\"  class=\"panel-grid-cell\" ><div id=\"panel-55838-13-2-0\" class=\"so-panel widget widget_sow-editor panel-first-child panel-last-child\" data-index=\"22\" ><div\n\t\t\t\n\t\t\tclass=\"so-widget-sow-editor so-widget-sow-editor-base\"\n\t\t\t\n\t\t>\n<div class=\"siteorigin-widget-tinymce textwidget\">\n\t<div class=\"h3-like\" style=\"text-align: center;\">Degree of importance<\/div>\n<p style=\"text-align: center;\"><img decoding=\"async\" class=\"alignnone wp-image-51930\" src=\"https:\/\/www.telelogos.com\/wp-content\/uploads\/2024\/02\/Podium-marque_2.png\" alt=\"\" width=\"151\" height=\"100\" srcset=\"https:\/\/www.telelogos.com\/wp-content\/uploads\/2024\/02\/Podium-marque_2.png 404w, https:\/\/www.telelogos.com\/wp-content\/uploads\/2024\/02\/Podium-marque_2-300x198.png 300w, https:\/\/www.telelogos.com\/wp-content\/uploads\/2024\/02\/Podium-marque_2-195x129.png 195w, https:\/\/www.telelogos.com\/wp-content\/uploads\/2024\/02\/Podium-marque_2-272x182.png 272w\" sizes=\"(max-width: 151px) 100vw, 151px\" \/><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 14px;\">Crucial information for smooth operations,<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 14px;\">Real-time updates<\/span><\/p>\n<\/div>\n<\/div><\/div><\/div><div id=\"pgc-55838-13-3\"  class=\"panel-grid-cell\" ><div id=\"panel-55838-13-3-0\" class=\"so-panel widget widget_sow-editor panel-first-child panel-last-child\" data-index=\"23\" ><div\n\t\t\t\n\t\t\tclass=\"so-widget-sow-editor so-widget-sow-editor-base\"\n\t\t\t\n\t\t>\n<div class=\"siteorigin-widget-tinymce textwidget\">\n\t<div class=\"h3-like\" style=\"text-align: center;\">Update<br \/>\n<img decoding=\"async\" class=\"alignnone wp-image-50077\" src=\"https:\/\/www.telelogos.com\/wp-content\/uploads\/2023\/12\/Donnees-en-temps-reel@2x.png\" alt=\"\" width=\"91\" height=\"100\" srcset=\"https:\/\/www.telelogos.com\/wp-content\/uploads\/2023\/12\/Donnees-en-temps-reel@2x.png 200w, https:\/\/www.telelogos.com\/wp-content\/uploads\/2023\/12\/Donnees-en-temps-reel@2x-177x195.png 177w\" sizes=\"(max-width: 91px) 100vw, 91px\" \/><\/div>\n<p style=\"text-align: center;\"><span style=\"font-size: 14px;\">Data from SAP,<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 14px;\">automatically updated in real-time<\/span><\/p>\n<\/div>\n<\/div><\/div><\/div><\/div><\/div><div id=\"pg-55838-14\"  class=\"panel-grid panel-has-style\" ><div class=\"siteorigin-panels-stretch panel-row-style panel-row-style-for-55838-14\" id=\"dirickx\" data-stretch-type=\"full\" ><div id=\"pgc-55838-14-0\"  class=\"panel-grid-cell\" ><div id=\"panel-55838-14-0-0\" class=\"so-panel widget widget_sow-editor panel-first-child panel-last-child\" data-index=\"24\" ><div\n\t\t\t\n\t\t\tclass=\"so-widget-sow-editor so-widget-sow-editor-base\"\n\t\t\t\n\t\t>\n<div class=\"siteorigin-widget-tinymce textwidget\">\n\t<div class=\"h3-like\" style=\"text-align: center;\">Location<\/div>\n<div><img decoding=\"async\" class=\"wp-image-54287 aligncenter\" src=\"https:\/\/www.telelogos.com\/wp-content\/uploads\/2024\/07\/Gestion-des-cibles.png\" alt=\"\" width=\"149\" height=\"100\" srcset=\"https:\/\/www.telelogos.com\/wp-content\/uploads\/2024\/07\/Gestion-des-cibles.png 408w, https:\/\/www.telelogos.com\/wp-content\/uploads\/2024\/07\/Gestion-des-cibles-300x201.png 300w, https:\/\/www.telelogos.com\/wp-content\/uploads\/2024\/07\/Gestion-des-cibles-195x130.png 195w, https:\/\/www.telelogos.com\/wp-content\/uploads\/2024\/07\/Gestion-des-cibles-272x182.png 272w\" sizes=\"(max-width: 149px) 100vw, 149px\" \/><\/div>\n<div><\/div>\n<div style=\"text-align: center;\"><span style=\"font-size: 14px;\">Production workshops, <\/span><br \/>\n<span style=\"font-size: 14px;\">delivery docks<\/span><\/div>\n<\/div>\n<\/div><\/div><\/div><div id=\"pgc-55838-14-1\"  class=\"panel-grid-cell\" ><div id=\"panel-55838-14-1-0\" class=\"so-panel widget widget_sow-editor panel-first-child panel-last-child\" data-index=\"25\" ><div\n\t\t\t\n\t\t\tclass=\"so-widget-sow-editor so-widget-sow-editor-base\"\n\t\t\t\n\t\t>\n<div class=\"siteorigin-widget-tinymce textwidget\">\n\t<div class=\"h3-like\">\n<p style=\"text-align: center;\">Format<\/p>\n<p><img decoding=\"async\" class=\"wp-image-54782 aligncenter\" src=\"https:\/\/www.telelogos.com\/wp-content\/uploads\/2024\/07\/Le-DOOH-pour-vos-espaces-publicitaires_Illustration.png\" alt=\"\" width=\"136\" height=\"100\" srcset=\"https:\/\/www.telelogos.com\/wp-content\/uploads\/2024\/07\/Le-DOOH-pour-vos-espaces-publicitaires_Illustration.png 327w, https:\/\/www.telelogos.com\/wp-content\/uploads\/2024\/07\/Le-DOOH-pour-vos-espaces-publicitaires_Illustration-300x220.png 300w, https:\/\/www.telelogos.com\/wp-content\/uploads\/2024\/07\/Le-DOOH-pour-vos-espaces-publicitaires_Illustration-195x143.png 195w\" sizes=\"(max-width: 136px) 100vw, 136px\" \/><\/p>\n<\/div>\n<p style=\"text-align: center;\"><span style=\"font-size: 14px;\">Data formatted with clear color coding, <\/span><br \/>\n<span style=\"font-size: 14px;\">video format used during training sessions<\/span><\/p>\n<\/div>\n<\/div><\/div><\/div><div id=\"pgc-55838-14-2\"  class=\"panel-grid-cell\" ><div id=\"panel-55838-14-2-0\" class=\"so-panel widget widget_sow-editor panel-first-child panel-last-child\" data-index=\"26\" ><div\n\t\t\t\n\t\t\tclass=\"so-widget-sow-editor so-widget-sow-editor-base\"\n\t\t\t\n\t\t>\n<div class=\"siteorigin-widget-tinymce textwidget\">\n\t<div class=\"h3-like\" style=\"text-align: center;\">\u00a0Measurement and adjustment<\/div>\n<p><img decoding=\"async\" class=\"wp-image-54920 aligncenter\" src=\"https:\/\/www.telelogos.com\/wp-content\/uploads\/2024\/08\/indicateurs@2x.png\" alt=\"\" width=\"119\" height=\"100\" \/><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 14px;\">Employee surveys,<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 14px;\">Monitoring productivity gains,<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 14px;\">Adjusting data\/formats as needed<\/span><\/p>\n<\/div>\n<\/div><\/div><\/div><\/div><\/div><div id=\"pg-55838-15\"  class=\"panel-grid panel-has-style\" ><div class=\"siteorigin-panels-stretch panel-row-style panel-row-style-for-55838-15\" id=\"dirickx\" data-stretch-type=\"full\" ><div id=\"pgc-55838-15-0\"  class=\"panel-grid-cell\" ><div id=\"panel-55838-15-0-0\" class=\"so-panel widget widget_sow-button panel-first-child panel-last-child\" data-index=\"27\" ><div\n\t\t\t\n\t\t\tclass=\"so-widget-sow-button so-widget-sow-button-flat-ce13a13cbcfa-55838\"\n\t\t\t\n\t\t><div class=\"ow-button-base ow-button-align-center\"\n>\n\t\t\t<a\n\t\t\t\t\thref=\"https:\/\/www.telelogos.com\/en\/success-stories\/media4display\/visual-communication-industry-through-dynamic-display\/\"\n\t\t\t\t\tclass=\"sowb-button ow-icon-placement-left ow-button-hover\" target=\"_blank\" rel=\"noopener noreferrer\" \t>\n\t\t<span>\n\t\t\t\n\t\t\tExplore the entire case study\t\t<\/span>\n\t\t\t<\/a>\n\t<\/div>\n<\/div><\/div><\/div><\/div><\/div><div id=\"pg-55838-16\"  class=\"panel-grid panel-has-style\" ><div id=\"form\" class=\"panel-row-style panel-row-style-for-55838-16\" ><div id=\"pgc-55838-16-0\"  class=\"panel-grid-cell\" ><div id=\"panel-55838-16-0-0\" class=\"widget_text so-panel widget widget_custom_html panel-first-child panel-last-child\" data-index=\"28\" ><div class=\"textwidget custom-html-widget\"><div class=\"so-iframe-wrapper <?php if (!wp_is_mobile()) { echo 'no-padding'; } ?>\">\r\n<iframe src=\"https:\/\/business.telelogos.com\/form-actu-en\">height=\"825px\" width=\"1200px\"style=\"border:0px #ffffff none;\" <\/iframe>\r\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>By enhancing communication in the industrial sector, you empower your staff to work under the best conditions, keeping them regularly informed. This not only optimizes information sharing but also [&hellip;]<\/p>\n","protected":false},"author":21,"featured_media":55842,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[466,301],"tags":[],"class_list":["post-55838","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-signage","category-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>7 Steps to Successful Industrial Communication<\/title>\n<meta name=\"description\" content=\"Improve your communication in the industrial sector to keep your staff well-informed and in optimal working conditions\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.telelogos.com\/en\/news\/7-steps-to-successful-industrial-communication\/\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Arthur Letheule\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"11 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.telelogos.com\\\/en\\\/news\\\/7-steps-to-successful-industrial-communication\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.telelogos.com\\\/en\\\/news\\\/7-steps-to-successful-industrial-communication\\\/\"},\"author\":{\"name\":\"Arthur Letheule\",\"@id\":\"https:\\\/\\\/www.telelogos.com\\\/en\\\/#\\\/schema\\\/person\\\/02df920e9edd32afbfbb4914e78196cf\"},\"headline\":\"7 Steps to Successful Industrial 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