{"id":61024,"date":"2025-12-08T18:50:08","date_gmt":"2025-12-08T16:50:08","guid":{"rendered":"https:\/\/www.telelogos.com\/?p=61024"},"modified":"2025-12-08T18:50:08","modified_gmt":"2025-12-08T16:50:08","slug":"advertising-screen-how-to-energize-your-display","status":"publish","type":"post","link":"https:\/\/www.telelogos.com\/en\/news\/advertising-screen-how-to-energize-your-display\/","title":{"rendered":"Advertising Screen: How to Energize Your Display?"},"content":{"rendered":"
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Reading time : 9 minutes<\/span><\/p>\n

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An advertising screen is much more than a simple digital display<\/a> device. Used primarily by retail businesses and in public spaces, these screens transform sales areas, streets, and waiting zones into true customer engagement platforms. Their deployment spans from store windows to shopping mall corridors, as well as train stations and airports, creating a dynamic communication network serving brands.<\/strong><\/p>\n

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If these advertising screens have marked a turning point in visual communication, their use has now become democratized to the point of becoming a standard. What now makes the difference is no longer the technology itself, but how it is utilized<\/strong>. Modern advertising screens stand out through their ability to broadcast dynamic content. This contextual intelligence, combined with attractive and interactive visual elements, enables the creation of truly personalized and engaging customer experiences.<\/p>\n<\/div>\n<\/div><\/div><\/div><\/div>

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Article outline :\u00a0<\/span><\/strong><\/p>\n

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  1. he 3 types of advertising screens: what are the differences?<\/a><\/span><\/li>\n
  2. What are advertising screens used for?<\/a><\/span><\/li>\n
  3. 3The impact of advertising screens: key figures for 2025<\/a><\/span><\/li>\n
  4. Advertising screens: DOOH and retail media move to programmatic<\/a><\/span><\/li>\n
  5. Technology and optimization of advertising screens<\/a><\/span><\/li>\n<\/ol>\n<\/div>\n<\/div><\/div><\/div><\/div>
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    The 3 Types of Advertising Screens: What Differences?<\/h2>\n<\/div>\n<\/div><\/div><\/div><\/div><\/div>
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    Commercial Communication Screens<\/span><\/h3>\n<\/div>\n<\/div><\/div><\/div>
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    DOOH (Digital Out Of Home)<\/span><\/b>\u00a0<\/span><\/h3>\n<\/div>\n<\/div><\/div><\/div>
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    In-store Retail Media<\/h3>\n<\/div>\n<\/div><\/div><\/div><\/div><\/div>
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    These screens are exclusively dedicated to promoting a brand\u2019s products or services<\/strong>. They are found on storefronts, in windows, indoors, in stores, or in waiting areas. Their purpose: reinforce the customer experience and boost sales<\/strong>, without generating external advertising revenue.<\/p>\n<\/div>\n<\/div><\/div><\/div>

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    DOOH refers to<\/a> 100% advertising-focused screens located outside the home<\/strong>: streets, train stations, airports, bus shelters\u2026 These media are managed by specialized operators (JC Decaux, Citiz...) and their inventory is increasingly purchased via programmatic platforms<\/strong> (DSP\/SSP), enabling precise targeting and real-time optimization.<\/p>\n<\/div>\n<\/div><\/div><\/div>

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    In-store retail media is a form of DOOH. Here, screens are installed inside retail locations<\/strong> (supermarkets, malls) and display paid advertisements for third-party brands selling products in the store. Their economic model relies on monetizing audience traffic<\/strong>: the more visited the space is, the higher the ad inventory is valued.<\/p>\n<\/div>\n<\/div><\/div><\/div><\/div><\/div>

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    Example<\/span><\/i> : <\/span>A screen displaying the latest collections or promotions<\/a> in a fashion store.<\/span><\/p>\n<\/div>\n<\/div><\/div><\/div>

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    Example<\/span><\/i> : A giant screen in a train station broadcasting a campaign for a new car.<\/span><\/p>\n<\/div>\n<\/div><\/div><\/div>

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    Example<\/span><\/i> : A screen in supermarket aisles broadcasting ads for products available on the shelves.<\/span><\/p>\n<\/div>\n<\/div><\/div><\/div><\/div><\/div>

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    Comparison of the 3 Types of Advertising Screens<\/h3>\n

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    Type of screen<\/th>\nPrimary Objective<\/th>\nExamples of Operators<\/th>\nMonetization \/ Use<\/th>\n<\/tr>\n<\/thead>\n
    Commerciale communication<\/td>\nPromote a brand\u2019s products within its own space<\/td>\nFashion, banks, kitchen stores, etc.<\/td>\nInternal use, no ad revenue<\/td>\n<\/tr>\n
    In-store retail media<\/td>\nGenerate revenue through advertising and highlight products available in store<\/td>\nLarge retailers or specialized retailers<\/td>\nMonetization based on audience<\/td>\n<\/tr>\n
    DOOH<\/td>\nPure advertising display with monetization of ad spaces<\/td>\nUrban furniture operators, etc.<\/td>\nSale of advertising inventory (programmatic or direct)<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<\/div><\/div><\/div><\/div><\/div>
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    What Are Advertising Screens Used For?<\/h2>\n

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    Advertising screens do more than display messages: they capture attention, engage consumers, and turn spaces into commercial opportunities. Depending on their purpose, their benefits vary, but all share the same advantage: the efficiency of a dynamic, measurable, and adaptable medium.<\/p>\n<\/div>\n<\/div><\/div><\/div><\/div><\/div>

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    For Commercial Communication Screens<\/h3>\n

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    These screens, dedicated to promoting a brand\u2019s products or services, play a key role in customer experience and conversion:<\/p>\n