26 August 2026

According to McKinsey, 70% of corporate transformation projects fail. Behind this figure lies a twofold risk: technical AND human. This guide provides executives and managers with the keys to turning corporate resistance into employee engagement, particularly when rolling out new tools.

Résistance au changement en entreprise : guide pour embarquer vos équipes

Key Takeaways

  • 70 % of transformations fail : the human factor weighs as much as the technical one.
  • Change resistance is a normal human reaction : a signal to listen to, not a fault to correct.
  • It plays out at three levels : individual, collective, and organizational; all must be addressed simultaneously.
  • 7 levers make the difference : purpose, engagement, champions, training, continuous communication, quick wins, and adoption measurement (ADKAR model).
  • Email alone is not enough : multichannel communication (push notifications, lock screens…) ensures reaching every employee, including field teams.
  • IT, internal communications, and HR must coordinate from the start, using a 90-day method to bring teams on board.

What Is Resistance to Change in the Workplace?

 

A Human Reaction Rather Than a Problem

All too often, resistance to change in the workplace is perceived as a sign of ill will. Yet it is a normal human reaction: it reflects a need for security, understanding, and control when faced with a new situation. An employee who expresses doubts about a new tool is not trying to derail the project; they are trying to understand its purpose and how it will affect their day-to-day work.

Resistance to change is not a problem to be eliminated, but a signal to be heeded. It often reveals real flaws in the project’s management:

  • lack of information,
  • too tight a schedule,
  • lack of training,
  • or a lack of clarity regarding the purpose of the requested effort.

 

« La résistance au changement n'est pas un problème à supprimer, mais un signal à écouter. »

The Three Levels of Resistance to Change

1. Individual: anxiety, disengagement, and avoidance of the new tool, often linked to a fear of losing skills or control.

2. Collective: A team or department develops a shared culture of skepticism, which spreads through social contagion via informal interactions.

3. Organizational: rooted in processes, silos, or managerial systems that have not evolved in line with the change, even when individuals are in favor of it.

A successful project must address all three levels simultaneously: focusing solely on the individual without addressing collective or structural dynamics often dooms the effort to failure.

The 5 Root Causes of Resistance to Change (and How to Address Them)

01

Fear of Losing Control

It's not the change itself that's the problem, but the feeling of losing control over your situation.

02

Fear of Incompetence

A new system, process, or tool often means becoming a beginner again after years of expertise. It's also a fear of not being up to the task, and of this being noticed: a direct threat to professional self-esteem.

03

Lack of Trust in Change Leaders

If leadership or management has previously announced changes that failed to deliver on their promises, or lacked transparency in the past, distrust becomes deeply rooted.

04

Lack of Understanding the 'Why'

Without a clear understanding of the reasons for change, people fill the void with often negative interpretations (hidden cost-cutting, pretext for layoffs, etc.).

05

Change Fatigue and Overload

In organizations that chain transformations together, especially if they've had mixed results, people no longer have the energy to invest in yet another change, even a legitimate one.

Identify the type of resistance before taking action

Before taking action, it’s important to understand people’s fears and identify the obstacles so you can address them appropriately

Observed Symptom Likely Cause Action
"I don't see the point" Lack of purpose Return to the why
"I don't know how to do it" Skills gap Training
"This will complicate my work" Fear of reduced efficiency Workflow demo
"We've already tried this" Change fatigue Acknowledge past experience

If we take the concrete example of an ERP system migration, we frequently encounter the following pitfalls:

  • Resistance: “The old tool was imperfect, but I knew how to use it.”
  • Real cause: Loss of control and fear of not being up to the task
  • Response: Reassure users, provide training before deployment, and involve pilot users.

Or, in the case of a cybersecurity migration, you might hear:

  • Resistance: “The new rules are slowing me down.”
  • Real cause:Balancing security and productivity
  • Response:Transparent communication about risk.

100% Technical Approach

Technical Deployment
ERP migration, new tool…
+
Human Dimension Overlooked
Adoption & engagement underestimated
=
Near-Certain Failure
Resistance, tool rejection

Technical + Human Approach

Technical Deployment
ERP migration, new tool…
+
Adoption & Internal Communication
Purpose, training, champions
=
Change Adopted
Teams engaged, tool in use

Also read: 7 Tips to Optimize Your Internal Communications

Why the IT Department Is on the Front Lines When It Comes to Resistance to Change in the Workplace

In most major transformations, the IT department is heavily involved, as there are few transformations where IT systems do not evolve (ERP migration, etc.). It is therefore the IT department that is the first to face resistance to change from teams. An IT department that limits itself to technical deployment, without anticipating the human dimension and employee engagement, is headed for almost certain failure. Yet, buy-in for change and the internal communication that must accompany it are often overlooked by IT teams.

7 Practical Strategies to Overcome Resistance to Change

 
7
1

Create Meaning From the Start

Explain the "why" before the "how." Before showcasing tool features, explain the problem being solved, the benefits delivered, and why now is the right time.

2

Involve Employees From Project Kickoff

User testing, co-design workshops, feedback collection. This improves the final deployment and creates natural champions before the official rollout.

3

Identify and Train Internal Champions

Front-line managers and volunteer champions are the best adoption vectors because they speak the same language as their peers. Training them upfront multiplies the effectiveness of the initiative.

4

Build Confidence Through Training and Support

A tiered training plan matched to different skill levels, backed by on-site support, reduces anxiety about adoption and increases employee engagement.

5

Communicate Continuously at Key Moments

Communication doesn't stop at the initial announcement. It must support every phase — before, during, and after — with appropriate intensity throughout.

6

Celebrate Quick Wins

Identify and communicate early tangible results, even modest ones, to create positive momentum that counters initial skepticism.

7

Measure Adoption and Adapt

Metrics — open rates, deliverability, support calls — help identify friction points and adjust your approach in real time, rather than discovering failure after the project ends.

Communication KPIs

  • Open rate
  • Interaction rate
  • Message comprehension

Adoption KPIs

  • Active users
  • Usage frequency
  • Features adopted

Human KPIs

  • Trust pulse
  • Change perception
  • User satisfaction

The levers of engagement correspond to the five stages of the ADKAR model: a team cannot adopt a new tool unless it first understands the reason for it, nor unless it has the necessary skills to use it.”

Prosci’s ADKAR Model

  • Awareness: Understanding the change
  • Desire: wanting to participate
  • Knowledge: knowing how to do it
  • Ability: being able to do it
  • Reinforcement: embedding the change
ADKAR Model — Prosci
Awareness

Understand why change

Desire

Want to participate

Knowledge

Know how to do it

Ability

Be able to do it

Reinforcement

Sustain the change

The 90-Day Method for Getting Your Teams On Board with Change

1
D-90 to D-60

Understand the Landscape

  • Map stakeholder groups
  • Identify resistance areas
  • Recruit champions
2
D-60 to D-30

Build Awareness

  • Communicate the why
  • Train managers
  • Prepare materials
3
D-30 to Launch

Mobilize

  • Multiply touchpoints
  • Test with pilot users
4
Post-Launch

Embed and Celebrate

  • Measure
  • Adjust
  • Celebrate successes

Do you want to better suport change within your organization?

Why Internal Communication Is Key to Motivating Teams

The Direct Link Between Communication and Buy-In

The literature on change management is unanimous: the quality of internal communication is one of the most critical factors in the success of a transformation. A communication strategy must be designed for the long term and go beyond simply providing occasional updates; it supports, reassures, provides meaning, defuses resistance before it takes hold, and increases engagement.

Conversely, insufficient or poorly tailored communication is one of the strongest predictors of failure, regardless of the technical quality of the solution being implemented. An excellent tool, if not properly supported, will be underutilized, circumvented, or even rejected.


The Limitations of Email

Email remains the default choice for announcing a change, but it has structural limitations: low and declining open rates, getting lost in an overloaded inbox, no guarantee that it will be read, and a complete lack of suitability for groups without work email (operations, production, retail, etc.). Relying on this single channel clearly jeopardizes buy-in for the change.

 

Channels to Utilize

An effective strategy combines multiple channels, selected based on the target audience and timing:

 

Desktop backgrounds

Perceived as a personal space, they can become a powerful communication tool—to be used sparingly to preserve the work-life balance.

Lock screens

High visual impact, immediate visibility without requiring any action, including for shared workstations (healthcare workers, production, logistics, etc.).

Mobile push notifications

Significantly higher open rates than email, ideal for field staff. Furthermore, this data must be measurable and provide the KPIs needed to evaluate the performance of your communication campaigns: rates of messages delivered, read, and interacted with…

Intranet

Useful for centralizing documentation, FAQs, and tutorials, provided that employees are kept informed of updates—hence the value of pairing it with targeted push notifications.

In-person or video meetings and discussions

Irreplaceable for dialogue, addressing objections in real time, and giving a human face to the change.

The challenge isn’t to choose a single channel, but to orchestrate a coherent combination that reaches each audience in their daily lives, through a comprehensive communication plan spread out over time.

Factor Email Push Notification / Alert
Message Visibility Lost among dozens of emails received daily Displays front and center on the current screen
Time to Awareness Delayed: depends on checking inbox Near-instant: message delivered in real time
Open Rate Low to moderate, especially internally Very high: hard to miss the message
Field Employees Excluded due to lack of company email Reached on mobile, display screens, and shared devices
Emergencies & Critical Situations Unsuitable: no guarantee of timely reading Built for: priority delivery, immediate display
Delivery Measurement Approximate and unreliable open rates Delivery statistics and read confirmations
Long-form & Documented Content Relevant: attachments, archiving, traceability Reserved for short, essential messages to preserve their impact. Can include a link.

Key Takeaway: both channels are complementary — email documents and files, push notifications ensure information is seen by everyone at the right time.

The IT Department’s Key Role in Change Management

Technical Expert AND Communicator

The IT department’s traditional role—deploying a reliable and secure technical solution—is no longer sufficient for a project’s success when actual user adoption determines the return on investment. The IT department must now ensure the technical excellence of the deployment while also contributing to communication and change management efforts. This evolution requires a genuine internal communication strategy, new skills, new tools, and close collaboration with the departments for which this has historically been the core mission.

Coordination Between IT, Internal Communications, and HR

The most effective change management relies on seamless coordination among three functions that are typically siloed: IT, which manages the technical aspects and the timeline; internal communications, which masters the language, channels, and messages; and HR, which provides in-depth knowledge of human dynamics and privileged access to managers. Involving these three functions in the communication strategy from the outset—rather than reacting to difficulties that have already arisen—is one of the key differentiators of successful transformations.

Managing Resistance in a Crisis

Beyond planned projects, the IT department must also deal with changes imposed by urgent circumstances: security incidents, major outages, or unanticipated migrations. In these contexts, crisis communication follows different rules: speed, visibility, and extreme clarity, ensuring immediate dissemination. Furthermore, this channel must be viewed and recognized as the organization’s official channel of reference. This well-managed alert system is a decisive advantage: channels, target audiences, and standard messages are already in place; all that remains is to activate them so they are transmitted in real time to the affected employees.

The key to buying into change?
Targeted, consistent, and impactful communication

Resistance to change is neither inevitable nor an obstacle to be crushed by top-down pressure. It is a signal—often a legitimate one—that indicates where fears lie: a lack of purpose, a lack of engagement, or a lack of support.

Companies that successfully navigate their transformations are those that treat this resistance as an integral part of the project within their communication strategy—not as a peripheral issue. This requires internal communication designed as a true strategic lever: multichannel, tailored to each audience, and continuously measured and adjusted; along with close coordination between the CIO, the communications department, and HR from the scoping phase onward.

Before launching your transformation, have you:

  • identified affected populations?
  • explained the business value?
  • trained managers?
  • set up a feedback mechanism?
  • defined your adoption metrics?

Every unchecked box is a potential resistance point to anticipate.

Sophie Martin, Marketing Communication Manager at Telelogos
About the Author

Sophie Martin

Marketing Communication Manager • Telelogos

Sophie creates and shares content about the use cases of Telelogos solutions with a human-centered approach focused on employee engagement and digital communication. As a voice for Telelogos' values and vision, she highlights best practices and real-world insights to help professionals across all sectors discover the potential of digital signage, internal communications, and collaborative tools.

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