5. Facilitate access to information through successful circulation
Now that you know what you want to communicate, we can move on to the question of how. You need to find one or more tools that allow for direct and fluid communication. After all, you don’t want corridor chit-chat to be the communication message your employees end up absorbing. Very often, a lot of content exists within companies but it is not known or not consulted by employees. How can you make this content more effective?
Forget the magnetic bulletin board that requires you to print out x copies of the latest internal communiqué. There are now digital solutions available, enabling you to distribute and target your communications with a single click. These solutions will capture your employees’ attention and make sure they don’t miss out on important information.
Choose the right media and the right channel for your communications:
65% of the population is made up of people with a visual memory, which means that visual or video content is preferable. So use digital signage screens in your business. Our Media4Display digital signage solution will enable you to communicate in strategic places in your company: halls, break rooms, open spaces, workshops, etc. It will also help you to communicate effectively with employees who have little or no access to IT resources and corporate email, and to include these employees in your communication plan.
It’s also possible to communicate directly via your employees’ workstations, in a targeted manner. This solution, which is complementary to digital signage, will allow you to communicate with employees even when working remotely, ensuring that they do not miss important information. Forget the generic email addressed to everyone, lost in the middle of the flood of business information, and opt instead for targeted messages and a channel dedicated to internal communication: through information pop-ups, personalization of the background screen or the lock screen, or even alerts on the workstation!
As you can see, it’s time that internal communication was digitalized.