DOOH – Digital Out Of Home
Digital signage is a powerful and ideal medium for advertising. With the arrival of programmatic platforms, DOOH (Digital Out of Home) is undergoing an unprecedented revolution. By radically simplifying the connection between advertisers and display screen owners, the programmatic framework allows advertising campaigns from a variety of advertisers to be distributed at a low cost on screen networks.
- Use Media4Display to organize and distribute your advertisers’ campaigns; give your advertisers the option of targeting particular audiences
- With Media4Display, increase the number of broadcast scenarios: automatically launch content based on external factors: weather, traffic, inventory, etc.
- Benefit from the connection of Media4Display with audience measurement and analysis solutions to adapt campaigns to traffic around the screens in real time
- Make your network of screens profitable by directly offering advertisers a new means of targeted digital communication.
- If you don’t want to have to seek out and manage advertisers, draw up an inventory of your screens for programmatic platforms, reserve advertising space in your digital signage loop, and automatically generate advertising revenue.